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The Branded Program
A matching funds program that supports the promotion of branded food
and agricultural products in foreign markets.
5 Reasons to Apply
-
Receive up to 50%
back on international marketing expenses such as brochures, POS
materials, in-store demos, trade shows, advertising, and labels for
foreign markets.
-
Promote your
products more effectively with a larger budget.
-
Increase exports,
meet new foreign buyers, form new distributor relationships, and
sell products for the first time in a new market.
-
Receive anywhere
from $5,000 to $250,000 per year.
About Eligibility
To be eligible your
company must:
-
Be a processor,
packer, manufacturer, distributor/wholesaler, or export trading
company.
-
Be a small company
(according to Small Business Administration guidelines) or an
agricultural producer cooperative.
-
Have a corporate
office, production facility or significant product originating from
the Western region.
-
Have products
containing at least 50% U.S. agricultural product, exclusive of
added water and packaging. Examples include: snack food, processed
fruit/vegetables, condiments, beverages, seafood, supplements, seed,
nursery products, and pet foods.
List of Reimbursable Expenditures
The following are
reimbursable expenditures:
-
Literature and
Point-of-Sale Materials
-
Demonstrations
-
International Trade
Shows
-
Domestic Trade
Shows (only FAS approved shows attracting foreign buyers)
-
International Trade
Seminars
-
Part-time
Contractors
-
Advertising
-
Public Relations
-
Packaging and
Labeling
-
Trade Events
For a more
comprehensive list of rules and regulations, please refer to the
Branded Program Manual.
How To
Apply
Applications are
accepted in October each year.
The first step is to
pre-qualify on-line at
http://www.wusata.org/services/branded/09online/PreQualWorksheet.html |