Western U.S.
Agricultural Trade Association Increasing International Growth of Western Agribusinesses by providing
Financial Support, Export Education, and Business Development Services.

Western U.S.
Agricultural Trade
Association

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the Western state departments of agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Mar 31, 2026 Unlocking Egypt's Food Market: Opportunities for Exporters Webinar: Unlocking Egypt's Food Market: Opportunities for ExportersMarch 31 | 9:00–10:00 AM | Free WebinarEgypt is Africa's largest Arab market and the 3rd largest WUSATA export destination in Africa & making it a prime gateway for U.S. exporters looking to grow in Northern Africa.Join Adam Klein, Senior Agricultural Attaché at the U.S. Embassy in Egypt, and WUSATA's in-market representatives for a focused one-hour briefing covering:Market Opportunities – Which products have the highest demand among Egyptian consumers and manufacturersBuyer Connections – Trade shows and programs that link you directly with Egyptian buyersCompetitive Advantage – WUSATA programs and services to help you stand out in the marketHigh-potential categories: Tree Nuts, Dairy, Food Preparations, Beef Products, Seafood

Riverside

Apr 17, 2026 Best of the West - Global Buyers Event (Spring 2026) The Best of the West - Global Buyers EventSan Francsico, Fresno & Los Angeles, CaliforniaApril 13-17, 2026This inbound mission offers two unique engagement opportunities with participating foreign buyers.Full Day Event (One-on-One Meetings): Companies will have focused one-on-one business meetings of up to 20 minutes each with pre-selected buyers. The day includes a networking luncheon featuring a guest speaker who will share insights on current international food market trends. WUSATA team members and our in-market representatives will be on-site for individual consultations throughout the event.Product Showcase: This half-day event gives participating WUSATA companies the opportunity to present their products directly to buyers in an open trade-show environment. Unlike the Full Day Event, the showcase operates without scheduled appointments, allowing for organic networking and product discovery.Benefits of Participation: Connect directly with 20+ foreign buyers from the ASEAN region, India, Japan, and South Korea through targeted one-on-one business meetings. Build relationships with new prospects while strengthening existing customer connections, assess market opportunities for your products, and gain valuable insights from qualified buyers actively seeking Western U.S. food products.Itinerary: Full Day Events (One-on-One Meetings) (9:00am to 5:00pm):Tuesday, April 14, 2026 - San Francisco, CAFriday, April 17, 2026 - Los Angeles, CAProduct Showcase (9:00am - 1:00pm):Thursday, April 16, 2026 - Fresno, CARegistration Opens: October 6, 2025Registration Deadline: April 8, 2026Participation Fees:Full Day Event (One-on-One Meetings): $300 per company (includes one representative) | Additional representatives: $150 eachProduct Showcase: $150 per company (includes one representative) | Additional representatives: $75 eachPasses Available: 20 companies per location

San Francisco, Fresno, Los Angeles

Apr 22, 2026 Changes in the Mexican Market This seminar is designed for Western U.S. exporters - particularly growers, packers, processors, and food marketers - who are active in, or considering expansion within, the Mexican market and want to understand how conditions have changed over the past year. Building on prior WUSATA programming, this refreshed session will highlight recent shifts in consumer behavior, retail and foodservice dynamics, and trade-related factors affecting demand for imported food and agricultural products in Mexico.The presentation will provide a current snapshot of the Mexican market, highlighting key changes, high-potential product categories, and channel-specific considerations. Attendees will gain practical insights into how these developments impact pricing, positioning, and distribution strategies, supported by real-world examples from recent exporter experiences.Detailed Webinar Overview:1. Welcome & ObjectivesIntroduction to session goals: understanding recent changes in the Mexican market Why Mexico remains a critical export destination for U.S. food and agriculture How recent developments affect exporters in 2026 2. Mexico Market Landscape: Big Picture TrendsEconomic conditions and consumer purchasing power Currency movements and implications for import demand Overall trade environment and cross-border dynamics 3. Consumer Behavior and Purchasing TrendsIncreased price sensitivity and value-oriented buying Continued demand for convenience, packaged, and ready-to-eat foods Growing interest in health, nutrition, and food safety 4. High-Potential Product CategoriesFresh fruits and vegetables Dairy, meat, and processed food products Ingredients and foodservice-oriented products Opportunities within both value-driven and premium segments 5. Retail and Foodservice DevelopmentsTraditional trade vs. modern retail performance Expansion of convenience stores and discount formats Food service recovery and evolving demand patterns 6. E-Commerce and Digital ChannelsGrowth of online grocery and last-mile delivery platforms Role of digital channels in urban and border markets Using e-commerce to test demand and support market entry 7. Trade, Regulatory, and Logistics ConsiderationsRecent regulatory or compliance considerations affecting imports Border operations, transportation, and supply chain trends Managing risk, timing, and costs in a changing environment 8. Case Study & Market InsightsReal-world examples from recent exporter experiences How market changes affect pricing, promotion, and partnerships Key lessons learned for U.S. exporters 9. Q&AInteractive discussion with participantsParticipants will be able to: 1. Identify key changes in the Mexican food and agricultural market over the past year.2. Understand how economic and consumer trends are influencing import demand.3. Recognize shifts in retail, foodservice, and e-commerce channels.4. Evaluate how regulatory and logistics developments affect market access.5. Apply current market insights to refine pricing, product mix, and distribution strategies.6. Leverage case study lessons to anticipate risks and identify near-term opportunities in Mexico.**The meeting link will be sent to registered companies before the meeting via email**Presented by Bryant Christie Inc.,

Riverside

May 20, 2026 Meet the Market: Consumer Demographics in Nigeria and West Africa Presented by Bryant Christie Inc.,This webinar is designed for exporters of food and specialty agricultural products based in the Western United States who are interested in entering or expanding in Nigeria and the broader West African region. With a rapidly growing population, expanding urban centers, and a rising middle class, West Africa represents a dynamic and evolving market for agricultural and food exports. Understanding the region’s consumer demographics, purchasing power, and retail development is essential for identifying realistic opportunities and effective market entry strategies.This session will provide a practical overview of Nigeria’s role as the region’s largest economy and population center, while also highlighting broader demographic and consumption trends across West Africa. Participants will learn how urbanization, income growth, and shifting dietary preferences are influencing demand for imported foods and agricultural products. The webinar will also explore retail and distribution channels, consumer purchasing behaviors, and the implications of a young and rapidly expanding population for long-term export growth.Detailed Webinar Overview:1. Welcome and Opening Remarks Introduction Brief overview of objectives and what attendees can expect2. Overview of West Africa as an Emerging Consumer Market Population growth and demographic trends Economic development and urbanization Why the region is attracting increasing attention from exporters3. Nigeria: The Anchor Market in West Africa Population size and consumer base Key economic sectors and income distribution Role as a regional trade and distribution hub4. Consumer Demographics and Purchasing Power Growth of the urban middle class Young consumer base and evolving consumption patterns Regional differences within Nigeria and across West Africa5. Retail Landscape and Food Distribution Channels Traditional markets and informal retail networks Growth of modern retail and supermarkets Role of importers and distributors in reaching consumers6. Food Consumption Trends and Demand Drivers Increasing demand for packaged and processed foods Importance of staple foods and price sensitivity Opportunities for premium and convenience-oriented products7. Key Markets Beyond Nigeria Consumer growth in Ghana, Côte d’Ivoire, and Senegal Differences in market size, purchasing power, and retail development Regional trade dynamics and cross-border distribution8. Practical Considerations for Exporters Market entry approaches and partnership strategies Working with local importers and distributors Aligning product offerings with consumer demand and price expectations10. Q&A Open floor for participant questions11. Closing Remarks & Next Steps Summary of key takeaways Upcoming WUSATA events Invitation to one-on-one consultingParticipants will be able to: 1. Understand the demographic and economic trends shaping consumer demand in Nigeria and West Africa.2. Recognize Nigeria’s role as the region’s largest consumer market and a gateway for regional distribution.3. Identify key characteristics of West Africa’s growing urban middle class and young consumer base.4. Understand the structure of food retail and distribution channels across the region.5. Recognize major food consumption trends and demand drivers relevant to imported agricultural products.6. Identify emerging consumer markets beyond Nigeria, including Ghana, Côte d’Ivoire, and Senegal.7. Understand the role of importers and distributors in accessing regional markets.8. Apply practical insights to evaluate export opportunities and develop market entry strategies in West Africa.

Riverside

Events Mar 31, 2026 Unlocking Egypt's Food Market: Opportunities for Exporters Apr 17, 2026 Best of the West - Global Buyers Event (Spring 2026) Apr 22, 2026 Changes in the Mexican Market May 20, 2026 Meet the Market: Consumer Demographics in Nigeria and West Africa

All Events

Participant Success

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Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect