Western U.S. Agricultural Trade Association

Increasing International Growth of Western Agribusinesses by providing Financial Support, Export Readiness, and Business Development Services.

2027 FundMatch Applications Open Soon! FundMatch 2027 applications open August 1, 2026! Apply early and secure your spot for 2027!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

2027 FundMatch Applications Open Soon! FundMatch 2027 applications open August 1, 2026! Apply early and secure your spot for 2027!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the Western state departments of agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Sep 02, 2026 Southeast Asia: Regulation Follow-up Presented by Bryant Christie Inc.,This seminar is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who are active in or preparing to enter Vietnam, Thailand, Indonesia, Malaysia, and Singapore. The July Southeast Asia seminar introduced these five markets and touched briefly on regulatory differences across the region. This follow-up session picks up where that seminar left off, going deeper into the specific import requirements exporters need to know before shipping to each market.The presentation will provide a market-by-market breakdown of recent regulatory changes, documentation and labeling updates, and tariff and customs considerations across all five countries. Attendees will gain the practical guidance needed to move forward confidently with market entry or expansion plans across Southeast Asia.Detailed Webinar Overview:1. Welcome & Objectives Session goals: building on the July Southeast Asia seminar with a regulatory deep dive Why staying current on import requirements matters for market entry and expansion2. Vietnam: Regulatory Updates Recent changes to import licensing and registration requirements Labeling and documentation updates Tariff and customs considerations3. Thailand: Regulatory Updates Recent changes to import permits and registration requirements Labeling and documentation updates Tariff and customs considerations4. Indonesia: Regulatory Updates Recent changes to halal certification and import licensing requirements Labeling and documentation updates Tariff and customs considerations5. Malaysia: Regulatory Updates Recent changes to import permits and certification requirements Labeling and documentation updates Tariff and customs considerations6. Singapore: Regulatory Updates Recent changes to import registration requirements Labeling and documentation updates Tariff and customs considerations7. Comparing the Five Markets Key differences in regulatory approach across the region Implications for exporters active in multiple markets8. Preparing for Market Entry or Expansion Steps to confirm current requirements before shipping Working with local importers and distributors on compliance Avoiding delays at customs9. Q&AInteractive discussion with participantsParticipants will be able to:Describe recent regulatory changes affecting food and agricultural imports into Vietnam, Thailand, Indonesia, Malaysia, and Singapore Compare import requirements across the five markets Identify documentation and labeling updates needed for compliance in each country Apply updated regulatory guidance to market entry or expansion plans across the region Prepare for the Philippines and Vietnam outbound mission (Sep 20-26, 2026)

Riverside

Sep 11, 2026 Africa Contractor – 1 on 1 Consultations Africa Contractor Roadshow - U.S. Company Consultations in CaliforniaThis activity gives participating companies the opportunity to meet one-on-one with Richard Zurba of Zurcom International, WUSATA’s in-market contractor for Africa, to discuss how their products may fit into key African markets.Consultations will provide tailored insights into market trends, trade opportunities, consumer preferences, buying behavior, product demand, recommended regional focus areas, and relevant export requirements. Zurcom will conduct preparatory analysis prior to each consultation, and participating companies will receive a follow-up report after the meeting.Consultations will take place during the Best of the West one-on-one meeting sessions in San Francisco, Fresno, and Los Angeles. Each participating company will receive a scheduled timeslot during the Best of the West meeting program to meet directly with Zurcom for a personalized market discussion.Itinerary: Tuesday, September 8, 2026 - San Francisco, CAThursday, September 10, 2026 - Fresno, CAFriday, September 11, 2026 - Los Angeles, CARegistration Opens: TBARegistration Deadline: August 17, 2026Participation Fee: $75Passes Available: 14

San Francisco, Fresno, and Los Angeles, California

Sep 30, 2026 Africa Series Part 1: North Africa (Egypt & the Maghreb) Presented by Bryant Christie Inc.,This seminar opens a three-part Africa series and is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who are exploring opportunities in North Africa. The session will focus on Egypt and the Maghreb, Morocco, Algeria, and Tunisia, two sub-regions with distinct retail cultures, trade relationships, and points of entry for U.S. products.The presentation will look at Egypt's role as a population center and logistics gateway, the Maghreb's French-influenced retail and product preferences, and the trade corridors that connect North Africa to Europe and the Gulf. Attendees will leave with a clearer picture of where U.S. products fit and which entry point makes sense for their category.Detailed Webinar Overview:1. Welcome & Objectives Introduction to the three-part Africa series Why North Africa is a natural starting point given its trade links to Europe and the Gulf2. Egypt: Market Snapshot Population growth and urbanization concentrated around Cairo and Alexandria Tourism and hospitality-driven foodservice demand along the Red Sea and Mediterranean coasts Retail modernization amid currency and import policy shifts3. The Maghreb: Morocco, Algeria, and Tunisia French-influenced retail formats and product preferences Price sensitivity in mainstream retail versus a smaller premium and specialty niche Distribution patterns through regional port cities4. Trade Corridors and Logistics Egypt and the Suez Canal as a gateway linking U.S. and European supply chains to the Gulf Re-export potential toward broader Middle East and Gulf markets5. Cultural and Regulatory Considerations Relevance of halal certification across both sub-regions Import documentation, currency controls, and tariff considerations6. Market Entry Considerations Identifying distribution partners in Egypt versus the Maghreb Prioritizing an entry point based on product category and logistics7. Q&AInteractive discussion with participantsParticipants will be able to: Describe how Egypt and the Maghreb differ in retail culture, consumer preferences, and trade relationships Recognize Egypt's role as a logistics gateway between U.S. and European supply chains and the Gulf Identify cultural and regulatory considerations, including halal certification, relevant to North Africa Evaluate which North African entry point best fits a given product category Connect market insights to the Gulfood Dubai buyer mission (Mar 15-19, 2027)

Riverside

Oct 14, 2026 Labels on Packaging: Requirements in Your Top 5 Export Countries Presented by Bryant Christie Inc.,This seminar is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who ship to Mexico, Canada, the European Union, Japan, and South Korea. The session will walk through packaging and labeling requirements across these top five export markets, helping attendees avoid common compliance issues before shipping.The presentation will provide a country-by-country breakdown of mandatory label elements, language and format requirements, and recent regulatory changes. Attendees will gain a practical checklist approach for confirming label compliance across multiple markets before product leaves the dock.Detailed Webinar Overview:1. Welcome & Objectives Session goals: understanding packaging and labeling requirements across five key export markets Why labeling errors are a leading cause of shipment delays and rejections2. Mexico: Labeling Requirements Mandatory label elements and NOM compliance Spanish-language and country-of-origin requirements3. Canada: Labeling Requirements Bilingual labeling requirements Nutrition facts table and metric measurement rules4. European Union: Labeling Requirements Mandatory information and language requirements by member state Allergen labeling and traceability considerations5. Japan: Labeling Requirements Mandatory label elements under Japanese food labeling standards Japanese-language and format requirements6. South Korea: Labeling Requirements Mandatory label elements and Korean-language requirements Registration and pre-clearance considerations7. Avoiding Common Compliance Issues Cross-market checklist for confirming label compliance before shipping Working with importers and label review services8. Q&AInteractive discussion with participantsParticipants will be able to: Identify mandatory labeling requirements for Mexico, Canada, the European Union, Japan, and South Korea Recognize country-specific label elements and language requirements Avoid common compliance issues before shipping Apply a checklist approach to labeling across multiple export markets Prepare compliant packaging ahead of upcoming export activity, including the Taipei craft beverage mission (Nov 9-15, 2026)

Riverside

Events Sep 02, 2026 Southeast Asia: Regulation Follow-up Sep 11, 2026 Africa Contractor – 1 on 1 Consultations Sep 30, 2026 Africa Series Part 1: North Africa (Egypt & the Maghreb) Oct 14, 2026 Labels on Packaging: Requirements in Your Top 5 Export Countries

All Events

Participant Success

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WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

Our Participants

Global Connect