Western U.S.
Agricultural Trade Association Increasing International Growth of Western Agribusinesses by providing
Financial Support, Export Education, and Business Development Services.

Western U.S.
Agricultural Trade
Association

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the Western state departments of agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Jul 09, 2026 Opportunities in the Middle East Opportunities in the Middle East WebinarJuly 9, 2026 | 9:00 amJoin WUSATA and the California Department of Food and Agriculture for a complimentary webinar on opportunities, challenges, and market trends in the Middle East.Presented by WUSATA in-market contractor FocusM, this webinar will provide practical, region-specific insight for Western U.S. food and agricultural exporters. Companies currently active in the Middle East, as well as those evaluating whether the region is a good fit for their products, will gain a better understanding of the market and potential paths for entry or expansion.

Zoom

Jul 22, 2026 Diving into Europe’s Seafood Market: Opportunities for U.S. Exporters Presented by Bryant Christie Inc.,This webinar is designed for exporters of seafood and specialty agricultural products based in the Western United States who are interested in expanding into the European market. Europe represents one of the world’s largest seafood consuming regions, with strong demand for a wide variety of imported products. However, exporters must navigate a complex regulatory environment, evolving sustainability expectations, and diverse consumer preferences across different European countries.This session will provide a practical overview of Europe’s seafood market, highlighting major importing countries, key consumer trends, and regulatory considerations that affect U.S. exporters. Participants will gain insight into how seafood is distributed through retail and foodservice channels, the growing importance of sustainability certifications, and opportunities for U.S. seafood products in both established and emerging markets across the European Union.Detailed Webinar Overview:1. Welcome and Opening Remarks Introduction Brief overview of objectives and what attendees can expect2. Overview of Europe’s Seafood Market Size and importance of the European seafood market Major seafood consuming countries in the EU Dependence on imports to meet demand3. Key Import Markets for U.S. Seafood Major entry markets such as Spain, France, Italy, and the Netherlands Differences in consumption patterns and seafood preferences Regional distribution and re-export dynamics within the EU4. Consumer Trends Shaping Seafood Demand Increasing demand for sustainably sourced seafood Growth of premium and value-added seafood products Changing retail and foodservice purchasing behavior5. Retail and Foodservice Channels Role of supermarkets, specialty seafood retailers, and wholesale markets Importance of foodservice and hospitality demand Opportunities within European restaurant and hospitality sectors6. Regulatory and Compliance Considerations EU import requirements and documentation Traceability, labeling, and food safety regulations Sustainability certifications and retailer expectations7. Practical Market Entry Considerations for Exporters Working with European importers and distributors Understanding logistics and cold chain requirements Positioning U.S. seafood products in competitive markets9. Q&AOpen floor for participant questions10. Closing Remarks & Next Steps Summary of key takeaways Upcoming WUSATA events Invitation to one-on-one consultingParticipants will be able to:1. Understand the size and structure of Europe’s seafood market and its reliance on imports.2. Identify key European markets that offer opportunities for U.S. seafood exporters.3. Recognize consumer trends influencing seafood demand across European retail and foodservice channels.4. Understand how sustainability expectations influence seafood purchasing decisions in Europe.5. Learn the key regulatory and documentation requirements for exporting seafood to the European Union.6. Understand how seafood is distributed through European importers, wholesalers, and retailers.7. Identify potential opportunities for U.S. seafood products in both established and emerging European markets.8. Apply practical insights to evaluate market entry strategies and partnerships within the European seafood sector.

Riverside

Jul 29, 2026 FundMatch Consultations — Humboldt County, CA About This EventThe Western U.S. Agricultural Trade Association (WUSATA) is coming to Humboldt County for exclusive in-person consultations designed for small and medium-sized food and agricultural businesses ready to expand into international markets.Join us for a personalized one-on-one consultation to learn how WUSATA's FundMatch Program can help you access 50% cost reimbursement up to $750,000 per year for a wide range of international marketing activities and get tailored guidance on how to start putting those funds to work for your brand.FundMatch applications for the 2027 program year go live August 1, 2026, these consultations are your chance to get ahead before the new program year begins.Event ScheduleMonday, July 28 One-on-One FundMatch Consultations Start-Up Humboldt | 876 7th Ave., Arcata, CAWhat You'll CoverYour consultation includes: An overview of WUSATA's Trade Mission activities and how to participateAn introduction to the FundMatch Program, including eligible activities such as: Travel costs for international trade shows and trade missionsDomestic trade shows with significant international buyer attendance (Expo West, Winter Fancy Food Show, Summer Fancy Food Show, IDDBA, and more)Advertising and digital marketingIn-store demonstrations and promotional eventsLabel and packaging modificationsAnd moreHow to enroll, apply, and maximize your reimbursementsNew to WUSATA?Create a free account before attending. Sign up at wusata.org/mywusata select "Attending Webinar/Seminar" for the Quick Basic Sign-Up.

Start-Up Humboldt 876 7th Ave. Arcata, CA

Aug 07, 2026 Foodservice & Ingredient Inbound Trade Mission from ASEAN & Taiwan to Nevada & Oregon ASEAN & Taiwan Foodservice & Ingredient Inbound Trade Mission to Nevada & OregonAugust 4-7, 2026Reno, Nevada & Portland, OregonSeven buyers from ASEAN region (Vietnam, Thailand, Indonesia & the Philippines) along with 6 buyers from Taiwan will travel to Nevada and Oregon to meet with food and beverage products. These buyers are qualified importers primarily focused on selling to the foodservice and food processing sectors in the regions. The products these buyers are seeking are listed in the suitable products section. The ASEAN region is a dynamic market with a growing middle class interested in new products. This is a great opportunity to meet buyers from this region and learn more about the trends across the different countries in this region.Taiwan is an excellent market for Western US food and agriculture products, typically ranking 8th for largest U.S. market for these products. It is an especially good market for the Western U.S. with its premium products and closer proximity. Register to meet these buyers in Nevada or Oregon. A limited number of companies will have the opportunity to sign up to have their product included in the Ingredient Seminar in Portland, Oregon.Benefits of Participation: Meet buyers from the ASEAN & Taiwan regions without leaving the U.S.Learn how your product fits in the marketHost buyers at your facility for extra exposureHave your product included in the Ingredient SeminarMeet 13 buyers in one set of B2B meetingsItinerary: Aug. 4 - Meeting & facility/farm tours in NevadaAug. 6 - Meetings & facility/farm tours in OregonAug. 7 - Ingredient seminar & business meetings in Portland, ORParticipation Fee: $75 per pass in Nevada or OregonFree for Ingredient Seminar pass Passes Available: Passes in Nevada: 25Passes in Oregon: 25Ingredient Seminar Passes: 10 (found below the Oregon and Nevada)

Oregon, Nevada

Events Jul 09, 2026 Opportunities in the Middle East Jul 22, 2026 Diving into Europe’s Seafood Market: Opportunities for U.S. Exporters Jul 29, 2026 FundMatch Consultations — Humboldt County, CA Aug 07, 2026 Foodservice & Ingredient Inbound Trade Mission from ASEAN & Taiwan to Nevada & Oregon

All Events

Participant Success

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Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect