Western U.S. Agricultural Trade Association

Increasing International Growth of Western Agribusinesses by providing Financial Support, Export Readiness, and Business Development Services.

2027 FundMatch Applications Now Open! FundMatch 2027 applications open August 1, 2026! Apply early and secure your spot for 2027!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

2027 FundMatch Applications Now Open! FundMatch 2027 applications open August 1, 2026! Apply early and secure your spot for 2027!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the Western state departments of agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

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Nov 04, 2026 Africa Series Part 2: East Africa Presented by Bryant Christie Inc.,This seminar continues the Africa series and is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who are exploring opportunities in East Africa. The session will focus on Kenya, Tanzania, and Ethiopia, the region's largest urban markets, and the trade bloc that connects them.The presentation will look at the East African Community as a regional trade framework, the mobile money and digital commerce infrastructure reshaping retail, and the tourism and hospitality demand driving imported specialty products. Attendees will leave with a clearer understanding of where East Africa fits within a broader export strategy.Detailed Webinar Overview:1. Welcome & Objectives Continuing the three-part Africa series Why Kenya, Tanzania, and Ethiopia anchor this session2. Kenya, Tanzania, and Ethiopia: Market Snapshot Urban population growth in Nairobi, Dar es Salaam, and Addis Ababa Expanding middle class and shifting food consumption patterns3. The East African Community as a Trade Bloc Common market benefits for goods moving within the region External tariff and documentation considerations for U.S. exporters4. Mobile Money and Digital Commerce Mobile money adoption reshaping how consumers shop and pay Growth of e-commerce alongside expanding modern supermarket chains5. Tourism and Foodservice Demand Safari and hospitality-driven demand for imported specialty products Opportunities in hotel, lodge, and restaurant supply chains6. Market Entry Considerations Kenya's role as a logistics hub via the Port of Mombasa Identifying distribution partners across the region7. Q&AInteractive discussion with participantsParticipants will be able to: Describe the urban and demographic trends shaping demand in Kenya, Tanzania, and Ethiopia Explain how the East African Community affects trade across the region Recognize the role of mobile money and digital commerce in East African retail Identify tourism and foodservice-driven opportunities for specialty products Connect insights to the Africa Dried Fruit & Nut Inbound Mission (Dec 6-12, 2026)

Riverside

Nov 04, 2026 WUSATA | ODA FundMatch Seminar November 4, 2026 | Portland, Oregon 8:30AM-12:30PMLearn about Export Resources for Food and Agriculture BusinessesThe Western U.S. Agricultural Trade Association (WUSATA), in partnership with the Oregon Department of Agriculture (ODA), invites you to a seminar in Portland covering our three core programs: Export Education, Global Connect, and FundMatch, with an extended focus on FundMatch. Whether you're new to WUSATA or a current member, this session is a chance to see how our programs can support your international growth.Presented by Engagement Executive Amrit Toor & FundMatch Manager Gretchen Gilbert,This session includes: An overview of WUSATA's three core programs: Export Education, Global Connect, and FundMatch An extended deep dive into FundMatch, covering: Eligibility and enrollment Application process Claims, documentation, and reimbursement timelines Common questions and real-world scenarios companies run into What’s new in 2027 Other state trade partners joining to share their own perspectivesLocation: OSU Food Innovation Center- 1207 NW Naito Pkwy #154, Portland, OR 97209Don't have a WUSATA account? Sign up here to register — select Attending Webinar/Seminar for the Quick Basic Sign-Up! Walk-Ins Welcomed!

OSU Food Innovation Center Portland, OR

Nov 18, 2026 Africa Series Part 3: Southern Africa Presented by Bryant Christie Inc.,This seminar closes the Africa series and is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who are considering opportunities in Southern Africa. The session will focus on Namibia, Botswana, Zambia, Zimbabwe, and Mozambique, and the regional trade framework and logistics networks that connect them.The presentation will look at each market's retail and consumer landscape, the Southern African Development Community's role in regional trade, and the port and distribution networks exporters can use to reach these markets. Attendees will complete the series with a full regional view of the continent's opportunities.Detailed Webinar Overview:1. Welcome & Objectives Closing the three-part Africa series Why Namibia, Botswana, Zambia, Zimbabwe, and Mozambique are grouped in this session2. Botswana and Namibia: Market Snapshot Stable, mining-driven economies with smaller but relatively affluent consumer bases Established modern retail chains and growing demand for imported goods3. Zambia and Zimbabwe: Market Snapshot Agriculture and mining-driven economies with expanding urban middle classes Retail expansion in Lusaka and Harare creating new import demand4. Mozambique: Market Snapshot Coastal economy with a growing role in regional trade and logistics Emerging retail sector alongside strong foodservice demand in Maputo5. The Southern African Development Community Regional trade framework connecting these five markets Tariff and documentation considerations for U.S. exporters6. Logistics and Distribution Namibia's Walvis Bay and Mozambique's Beira and Maputo as port gateways into the region Regional distribution networks serving landlocked markets7. Market Entry Considerations Identifying distributors in each market Import requirements and documentation8. Q&AInteractive discussion with participantsParticipants will be able to: Describe the consumer and retail landscape across Namibia, Botswana, Zambia, Zimbabwe, and Mozambique Explain how the Southern African Development Community affects trade across these markets Identify port and logistics gateways for reaching landlocked Southern African markets Evaluate market entry considerations for each of the five markets Connect insights to the Africa Dried Fruit & Nut Inbound Mission (Dec 6-12, 2026)

Riverside

Dec 12, 2026 Africa Dried Fruit & Nut Inbound Mission to Oregon and California The Western U.S. Agricultural Trade Association (WUSATA®) and the 15 Western Region Departments of Agriculture announce participation and registration in the following activity, which is brought to you by the USDA's Foreign Agricultural Service:Africa Dried Fruit and Nut Inbound MissionDecember 6-12, 2026Portland, OregonSacramento & Fresno, CaliforniaThis Inbound Trade Mission will bring dried fruit and nut buyers from Morocco and Egypt to Oregon and California. Morocco is a leading African market for nuts, importing over $200 million in U.S. nuts in 2025. Egypt is one of the top five African markets for dried fruit and nuts. Together, these buyers represent a strong opportunity for Western U.S. businesses.Participating companies will have the opportunity to take part in direct B2B meetings and/or showcase their facilities to qualified buyers from Egypt and Morocco.For California companies, this activity will be conducted in conjunction with the Korea Dried Fruit and Nut Inbound meeting. Please sign up for both activities.Buyers will participate in 1-on-1 meeting sessions with participating suppliers in both states, as well as facility tours as time permits. Please reach out to your respective project manager if you are interested in hosting the delegation for a facility tour.Benefits of Participation:Connect with pre-qualified importers and buyers representing Africa.Evaluate how your product fits into the marketplace and assess the competitive landscape by engaging directly with retail and wholesale buyers.Gather current market intelligence, consumer preference, and trend information directly from qualified buyers.Itinerary:12/6/2026: Buyers Arrive Oregon12/7/2026: Day 1 Meetings & Facility Visits in Oregon12/8/2026: Day 2 Oregon Facility Visits / Fly to CA12/9/2026: Meetings / Site Visits Sacramento12/10/2026: Almond Conference Attendance12/11/2026: Meetings / Site Visits FresnoParticipation Fee: $50 in Oregon, $75 in California

Oregon and California

Events Nov 04, 2026 Africa Series Part 2: East Africa Nov 04, 2026 WUSATA | ODA FundMatch Seminar Nov 18, 2026 Africa Series Part 3: Southern Africa Dec 12, 2026 Africa Dried Fruit & Nut Inbound Mission to Oregon and California

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Participant Success

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WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

Our Participants

Global Connect