Western U.S.
Agricultural Trade Association Increasing International Growth of Western Agribusinesses by providing
Financial Support, Export Education, and Business Development Services.

Western U.S.
Agricultural Trade
Association

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the western state Departments of Agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Mar 26, 2026 California FundMatch Seminars March 24–26, 2026 | Oakland • Fresno • San Diego9:30 AM - 12 PMThe Western U.S. Agricultural Trade Association (WUSATA) is bringing its popular FundMatch Roadshow back to California! Join us to learn how to unlock 50% cost reimbursement (up to $300,000 per year) for your international marketing efforts & including trade shows, packaging, digital advertising, and more.Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA).Led by Senior Engagement Executive Hayden Romig, this session includes: A personalized discussion of your marketing plans, product details, and international growth strategyA step-by-step overview of the FundMatch Program, including: Eligibility and enrollmentApplication processClaims, documentation, and reimbursement timelinesExamples of eligible international marketing activities companies use to expand globallyAdditional industry partner presentations and meetings to be announced & stay tuned!Roadshow Dates & Locations March 24 – Oakland (Venue Change: Now at Oakland City Center Parkway Room 500 12th St. STE 105)March 25 – Fresno (Herndon Campus, 390 W. Fir. Ave., Bldg. B. Room 301, Clovis CA 93611)March 26 – San Diego/Escondido (SD Farm Bureau; 420 S. Broadway Ste. 200 Escondido, California)Don’t have a WUSATA account? Sign up here to register Select Attending Webinar/Seminar for the Quick Basic Sign-Up! Walk-In's Welcomed!

California

Mar 31, 2026 Unlocking Egypt's Food Market: Opportunities for Exporters Webinar: Unlocking Egypt's Food Market: Opportunities for ExportersMarch 31 | 9:00–10:00 AM | Free WebinarEgypt is Africa's largest Arab market and the 3rd largest WUSATA export destination in Africa & making it a prime gateway for U.S. exporters looking to grow in Northern Africa.Join Adam Klein, Senior Agricultural Attaché at the U.S. Embassy in Egypt, and WUSATA's in-market representatives for a focused one-hour briefing covering:Market Opportunities – Which products have the highest demand among Egyptian consumers and manufacturersBuyer Connections – Trade shows and programs that link you directly with Egyptian buyersCompetitive Advantage – WUSATA programs and services to help you stand out in the marketHigh-potential categories: Tree Nuts, Dairy, Food Preparations, Beef Products, Seafood

Riverside

Apr 17, 2026 Best of the West - Global Buyers Event (Spring 2026) The Best of the West - Global Buyers EventSan Francsico, Fresno & Los Angeles, CaliforniaApril 13-17, 2026This inbound mission offers two unique engagement opportunities with participating foreign buyers.Full Day Event (One-on-One Meetings): Companies will have focused one-on-one business meetings of up to 20 minutes each with pre-selected buyers. The day includes a networking luncheon featuring a guest speaker who will share insights on current international food market trends. WUSATA team members and our in-market representatives will be on-site for individual consultations throughout the event.Product Showcase: This half-day event gives participating WUSATA companies the opportunity to present their products directly to buyers in an open trade-show environment. Unlike the Full Day Event, the showcase operates without scheduled appointments, allowing for organic networking and product discovery.Benefits of Participation: Connect directly with 20+ foreign buyers from the ASEAN region, India, Japan, and South Korea through targeted one-on-one business meetings. Build relationships with new prospects while strengthening existing customer connections, assess market opportunities for your products, and gain valuable insights from qualified buyers actively seeking Western U.S. food products.Itinerary: Full Day Events (One-on-One Meetings) (9:00am to 5:00pm):Tuesday, April 14, 2026 - San Francisco, CAFriday, April 17, 2026 - Los Angeles, CAProduct Showcase (9:00am - 1:00pm):Thursday, April 16, 2026 - Fresno, CARegistration Opens: October 6, 2025Registration Deadline: April 8, 2026Participation Fees:Full Day Event (One-on-One Meetings): $300 per company (includes one representative) | Additional representatives: $150 eachProduct Showcase: $150 per company (includes one representative) | Additional representatives: $75 eachPasses Available: 20 companies per location

San Francisco, Fresno, Los Angeles

Apr 22, 2026 Changes in the Mexican Market This seminar is designed for Western U.S. exporters - particularly growers, packers, processors, and food marketers - who are active in, or considering expansion within, the Mexican market and want to understand how conditions have changed over the past year. Building on prior WUSATA programming, this refreshed session will highlight recent shifts in consumer behavior, retail and foodservice dynamics, and trade-related factors affecting demand for imported food and agricultural products in Mexico.The presentation will provide a current snapshot of the Mexican market, highlighting key changes, high-potential product categories, and channel-specific considerations. Attendees will gain practical insights into how these developments impact pricing, positioning, and distribution strategies, supported by real-world examples from recent exporter experiences.Detailed Webinar Overview:1. Welcome & ObjectivesIntroduction to session goals: understanding recent changes in the Mexican market Why Mexico remains a critical export destination for U.S. food and agriculture How recent developments affect exporters in 2026 2. Mexico Market Landscape: Big Picture TrendsEconomic conditions and consumer purchasing power Currency movements and implications for import demand Overall trade environment and cross-border dynamics 3. Consumer Behavior and Purchasing TrendsIncreased price sensitivity and value-oriented buying Continued demand for convenience, packaged, and ready-to-eat foods Growing interest in health, nutrition, and food safety 4. High-Potential Product CategoriesFresh fruits and vegetables Dairy, meat, and processed food products Ingredients and foodservice-oriented products Opportunities within both value-driven and premium segments 5. Retail and Foodservice DevelopmentsTraditional trade vs. modern retail performance Expansion of convenience stores and discount formats Food service recovery and evolving demand patterns 6. E-Commerce and Digital ChannelsGrowth of online grocery and last-mile delivery platforms Role of digital channels in urban and border markets Using e-commerce to test demand and support market entry 7. Trade, Regulatory, and Logistics ConsiderationsRecent regulatory or compliance considerations affecting imports Border operations, transportation, and supply chain trends Managing risk, timing, and costs in a changing environment 8. Case Study & Market InsightsReal-world examples from recent exporter experiences How market changes affect pricing, promotion, and partnerships Key lessons learned for U.S. exporters 9. Q&AInteractive discussion with participantsParticipants will be able to: 1. Identify key changes in the Mexican food and agricultural market over the past year.2. Understand how economic and consumer trends are influencing import demand.3. Recognize shifts in retail, foodservice, and e-commerce channels.4. Evaluate how regulatory and logistics developments affect market access.5. Apply current market insights to refine pricing, product mix, and distribution strategies.6. Leverage case study lessons to anticipate risks and identify near-term opportunities in Mexico.**The meeting link will be sent to registered companies before the meeting via email**Presented by Bryant Christie Inc.,

Riverside

Events Mar 26, 2026 California FundMatch Seminars Mar 31, 2026 Unlocking Egypt's Food Market: Opportunities for Exporters Apr 17, 2026 Best of the West - Global Buyers Event (Spring 2026) Apr 22, 2026 Changes in the Mexican Market

All Events

Participant Success

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Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect