Western U.S.
Agricultural Trade Association Increasing International Growth of Western Agribusinesses by providing
Financial Support, Export Readiness, and Business Development Services.

Western U.S.
Agricultural Trade
Association

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

2025 FundMatch Applications Are Now Open! Receive 50% reimbursement for international marketing expenses: Current participants apply through your My WUSATA account!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Meet Foreign Buyers
with Global Connect Participate in international trade events and explore new markets

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

2025 FundMatch Applications Are Now Open! Receive 50% reimbursement for international marketing expenses: Current participants apply through your My WUSATA account!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Meet Foreign Buyers
with Global Connect Participate in international trade events and explore new markets

About

WUSATA is a nonprofit organization that works closely with the western state Departments of Agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Readiness

If you're just getting started, no worries! Our Export Readiness program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Apr 16, 2025 Getting to Know Your Consumer: A Profile of Vietnam’s Demographics and Food Culture Getting to Know Your Consumer: A Profile of Vietnam’s Demographics and Food Culture April 16, 2025, 10:00AM to 11:00AM PDT**The meeting link will be sent within 24 hours of registration**Presented by Bryant Christie Inc. and Lieu MarketingThis webinar is targeted at companies based in the Western United States who are interested in entering the Vietnamese market. The presentation will focus on familiarizing attendees with the Vietnamese consumer, focusing on consumer demographics, spending habits, and lifestyle trends. Additionally, the seminar will provide a snapshot of Vietnamese food culture, highlighting the traditional Vietnamese diet, trends in demand for imported foods, and opportunity growth areas for Western U.S. food products. Finally, a speaker from Lieu Marketing, based in Vietnam, will present a case study highlighting strategies for entering the Vietnamese Market.Detailed Meeting Overview:1. Welcome & Introduction (5 minutes) Brief introduction of the speakers Overview of the webinar objectives: Understanding Vietnam’s consumer demographics Exploring Vietnam’s food culture and dietary trends Identifying opportunities for U.S. food exporters2. Vietnam’s Consumer Demographics (15 minutes) Population overview: size, age distribution, urban vs. rural trendsIncome levels and middle-class growthChanging lifestyles and the rise of convenience foodsKey consumer segments and spending habits3. Vietnam’s Food Culture & Consumption Trends (20 minutes) Traditional Vietnamese diet: staple foods and meal structure Influence of globalization on food choices Growth in demand for imported foods: key product categories Health & wellness trends: organic, plant-based, and functional foodsRole of e-commerce and modern retail in food purchasing behavior4. Market Entry Strategies for U.S. Food Exporters (Lieu Marketing) (15 minutes) Popular U.S. food products in Vietnam Distribution channels: traditional markets vs. supermarkets vs. online Navigating import regulations and labeling requirements Key challenges and how to overcome them5. Q&A Session (5 minutes) Open floor for attendee questionsLearning Outcomes: Understand Vietnam’s Consumer Demographics – Gain insights into population trends, income levels, and key consumer segments driving food demand. Recognize Key Food Culture & Consumption Trends – Identify staple foods, emerging dietary preferences, and the impact of globalization on Vietnam’s food market. Identify Market Opportunities for U.S. Food Exports – Learn which American food products are in demand and how Vietnamese consumers perceive imported goods. Navigate Vietnam’s Food Import Landscape – Understand key distribution channels, import regulations, and labeling requirements for successfully entering the market. Develop Market Entry Strategies – Gain actionable insights on positioning U.S. food products effectively, leveraging e-commerce, and overcoming common challenges.

online

Apr 30, 2025 FundMatch Tutorial Webinar - International Outbound Trade Missions Are you attending outbound trade missions through the Global Connect program or USDA and want to receive 50% reimbursement on expenses?If you answered yes to the above question, we highly recommend you join the webinar! The FundMatch Claim Tutorial webinar will go over the eligible expenses and walk you through the required claim documentation requirements.Getting your 50% reimbursement can be easy and this is a great place to start!

Teams

May 20, 2025 WUSATA Deep Dive with the Oregon Department of Agriculture Join Us for an Exporting Event Exclusively for Food and Agricultural Products with WUSATA and the Oregon Department of Agriculture!Are you looking to expand your reach globally? Whether you're an experienced exporter or just starting, we invite you to join us in person on May 20, 2025, in Portland, Oregon, for a valuable session on funding programs designed to help you maximize your global business potential.This event will feature key members of the WUSATA team, as well as a representative from the Oregon Department of Agriculture (ODA).We highly recommend that all agricultural, food, and beverage companies attend, whether you’re new-to-export, already exporting, or considering expanding. For companies already participating in WUSATA’s programs, this is a great refresher on this powerful resource and a chance to learn what’s new for 2025. For companies who are not familiar with the funding and programs available through WUSATA, this is a great chance to learn and ask follow-up questions in person. You'll gain insight into valuable resources, and you'll have the opportunity to sit down with us for one-on-one consultations for additional guidance on the programs WUSATA and ODA offer.Agenda: 9:00am – 12:00pm Seminar12:00 – 1:00pm Lunch (provided)1:00-4:00pm Individual consultations available with WUSATA or ODA representativesOregon Department of Agriculture Highlights: Market insight from experiences trade staffIssuing certificates for exportsAccess to representatives and connections in key marketsWUSATA Highlights: Receive 50% reimbursement on international marketing activitiesExplore new markets at discounted ratesAccess to a variety of market intelligenceDon’t miss out on this free event! Date: May 20, 2025Time: 9am – 4:00pmLunch providedLocation: Portland, OR. Location disclosed after registrationRegistration deadline: May 14, 2025

Portland, Oregon

May 22, 2025 WUSATA Deep Dive with Washington State Department of Agriculture Join Us for an Exporting Event Exclusively for Food and Agricultural Products with WUSATA and the Washington State Department of Agriculture!Are you looking to expand your reach globally? Whether you're an experienced exporter or just starting, we invite you to join us in person on May 22, 2025, in Seattle, Washington for a valuable session on funding programs designed to help you maximize your global business potential.This event will feature key members of the WUSATA team, as well as a representative from the Washington State Department of Agriculture (WSDA).We highly recommend that all agricultural, food, and beverage companies attend, whether you’re new-to-export, already exporting or considering expanding. For companies already participating in WUSATA’s programs, this is a great refresher on this powerful resource and a chance to learn what’s new for 2025. For companies who are not familiar with the funding and programs available through WUSATA, this is a great chance to learn and ask follow-up questions in person. You'll gain insight into valuable resources, and you'll have the opportunity to sit down with us for one-on-one consultations for additional guidance on the programs WUSATA and WSDA offer.Agenda: 9:00am – 12:00pm Seminar12:00 – 1:00pm Lunch (provided)1:00-4:00pm Individual consultations available with WUSATA or WSDA representativesWSDA Highlights: WSDA’s International Marketing Program: Mission, Staff, ServicesOverseas Trade Representatives: Locations, ServicesExporting Resources: WEOT (WSDA, WUSATA, SBDC, EFACW, EX-IM, SBA, WA State Commerce, US Commercial Services)WUSATA Highlights: Receive 50% reimbursement on international marketing activitiesExplore new markets at discounted ratesAccess to a variety of market intelligenceDon’t miss out on this free event! Date: May 22, 2025Time: 9am – 4:00pmLunch providedLocation: Seattle, WA. Location disclosed after registrationRegistration deadline: May 14, 2025

Courtyard Seattle Downtown/Lake Union

Events Apr 16, 2025 Getting to Know Your Consumer: A Profile of Vietnam’s Demographics and Food Culture Apr 30, 2025 FundMatch Tutorial Webinar - International Outbound Trade Missions May 20, 2025 WUSATA Deep Dive with the Oregon Department of Agriculture May 22, 2025 WUSATA Deep Dive with Washington State Department of Agriculture

All Events

Participant Success

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Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

Our Participants

FundMatch