2025 WUSATA Pavilion at IFE London

The Western U.S. Agricultural Trade Association (WUSATA®) and the 15 Western Region Departments of Agriculture announce participation and registration in the following activity, which is brought to you by the USDA's Foreign Agricultural Service:

2025 WUSATA Pavilion at IFE London 

London, United Kingdom

March 17-19, 2025

International Food and Drink Exhibition (IFE) is the United Kingdom's largest and most successful product sourcing platform and takes place at ExCeL London as part of Food, Drink & Hospitality Week. Brand owners and manufacturers from all over the world can meet face-to-face with retailers, wholesalers, import/exporters, and hospitality professionals across the three days to showcase their products to buyers who are actively on the hunt for the latest innovations across food and drink.

Access a large market for U.S exporters: the UK's GDP of $3.09 trillion makes this the world’s sixth largest economy, and a stable trading partner for the U.S.

There are two options for participation in IFE: 

1. Exhibit at the show with a kiosk in the WUSATA pavilion (Available until January 31st only)

• Receive a kiosk with signage and seating.
• Each company gets one hotel room for five nights.
• Have your products featured in the chef demonstrations conducted by WUSATA's chef in the WUSATA pavilion.
• Cost: $3,000
• Registration Deadline: January 31st

OR

2. Send product to be included in a chef demonstration.

• The chef demonstration will be conducted by WUSATA's own chef within the WUSATA pavilion. 
• Your product will be on full display while samples are being served. 
• No travel required for this opportunity. 
• Sample shipping cost included in registration fee. 
• Leads will be generated and reported to you. 
• Cost: $500. 
• Registration Deadline: February 11th. 

Benefits of Participation:

• Expand sales to the UK market.
• Connect and meet with premier buyers from the UK and Europe.
• See regional trends in the food and beverage market.
• Showcase products to over 30,000 visitors.
• IFE is part of Food, Drink & Hospitality Week in UK for more coverage.

Itinerary:

March 16: Set up day

March 17-19: Tradeshow open