2023 ASEAN Outbound Mission to Thailand

The Western U.S. Agricultural Trade Association (WUSATA®) and the 15 Western Regional Departments of Agriculture announce participation and registration in the following activity, which is brought to you by the USDA's Foreign Agricultural Service:

2023 ASEAN Outbound Trade Mission

October 2-6, 2023

The Association of Southeast Asian Nations (ASEAN) has a growing market for food and agriculture products with unique and strong opportunities for WUSATA companies. WUSATA has experienced accelerating export growth to ASEAN over the past 5 years, with $12.4 million in sales reported from 2021 WUSATA activities alone. U.S. agricultural goods and prepared foods have a perceived higher quality in ASEAN markets, where sectors including dairy, meat, produce, beverages, and food preparations are seeing growth. U.S. agricultural exporters have an especially strong presence in Thai markets, as the nation's 3rd largest supplier of agricultural products and 5th largest supplier of consumer-oriented goods. 

Benefits of Participation:

• Meet in person for customized one-on-one business meetings with qualified buyers from Thailand and surrounding Southeast Asia countries 
• Networking opportunities 
• Learn and gather information on current Thailand and ASEAN market trends and consumer and buyer preferences 
• Learn how supplier products will fit into Thailand markets through retail tours and site visits 
• A chef demonstration and reception event using supplier products/ingredients will be put on to demonstrate how U.S. products can be incorporated into Asian cuisine

Mission Specifics: 

• Limit one representative per company – additional company delegates may participate at their own expense 
• WUSATA will cover up to three nights of lodging in Bangkok, Thailand for ONE company representative. 
• Companies will cover airfare and meals.

Itinerary:

October 2: Travel/Arrival Day in Thailand 

October 3: Market Briefing and B2B Meetings

October 4: B2B Meetings/ Reception and Chef Promo 

October 5: Retail Tours/ Departure Travel

Participation Fee: $550.00

Registration Deadline: August 11th, 2023

For any information please reach out to the Project Managers:

Michelle Silva - ID - michelle.silva@isda.idaho.gov

Juan Sanchez - NM - jsanchez@nmda.nmsu.edu