Know Before You Go
Your Guide to Successful Global Connect Participation
Participating in WUSATA’s Global Connect Program opens doors to international opportunities, but preparation is key to making the most of your experience. Whether you’re attending a trade show, trade mission, or other promotional event, understanding the logistics and requirements will set you up for success.
Before You Travel
1. Review Event Details:
Ensure you understand the event schedule, location, and objectives. Confirm your registration and review materials provided by WUSATA, including booth assignments, travel recommendations, and activity agendas.
2. Check Your Travel Documents:
Ensure your passport is valid for at least six months beyond your travel dates.
Verify visa requirements for the country you’re visiting and apply well in advance.
3. Arrange Travel & Accommodation:
Book flights and hotels early to secure the best options. WUSATA may provide accommodation recommendations specific to the event.
Review transportation options to and from the event venue to avoid last-minute confusion.
4. Research the Market:
Gain insight into the culture, market trends, and consumer preferences of the target country. Familiarizing yourself with the local business environment can enhance your interactions with buyers and partners.
5. Prepare Your Materials:
Bring samples of your products, marketing collateral, and business cards.
Ensure your materials are translated into the local language if appropriate.
Consider packaging samples in compliance with the country’s regulations.
6. FundMatch Eligibility and Participation:
Check the program requirements before booking your travel or executing an activity.
During the Event
1. Be On Time and Professional:
Arrive early to set up and prepare your space. First impressions matter, so ensure your display is organized, welcoming, and professional.
2. Engage Actively:
Network with buyers, distributors, and industry representatives.
Take notes on important discussions for follow-up.
Be ready to answer questions about your products, pricing, and logistics.
3. Take Advantage of Support Services:
WUSATA provides resources during events, such as meeting coordination, interpreter assistance, and general on-site support. Use these tools to maximize your impact.
After the Event
1. Follow Up Promptly:
Reconnect with the contacts you made by sending follow-up emails or scheduling calls. Express your appreciation and reiterate your interest in working together.
2. Submit Feedback:
Help us improve by completing any post-event surveys or evaluations. Your input is valuable in shaping future programs.
3. Leverage Your Learnings:
Evaluate the experience, analyze your results, and apply what you’ve learned to your next export effort. WUSATA can help you refine your approach for even greater success.
Questions?
Our team is here to ensure you’re prepared and confident every step of the way. Contact us with any questions about your event or participation in the Global Connect Program.