Gold Coast Ingredients (GCI) has been an active participant in WUSATA for several years, benefiting significantly from the FundMatch program since 2017. This program has played a pivotal role in fueling international expansion endeavors.
WUSATA’s FundMatch program isn't just about financial backing; it serves as a strategic gateway for entering new markets through distributorships. Supported by the USDA, this initiative has empowered companies like GCI to engage in prestigious trade shows such as Food Ingredients (FI) Europe VitaFoods and Food Tech Mexico. These platforms have been instrumental in establishing partnerships across Europe, especially in critical markets like Germany, Austria, and Switzerland.
The importance of the FundMatch program extends beyond monetary support; it acts as a catalyst for cultivating vital relationships that form the foundation of sustainable partnerships. Participating in USDA reimbursable trade shows like FI Europe has enabled GCI to interact with industry leaders from various nations, enhancing credibility and visibility in target markets.
The strategic move of attending international trade shows has been crucial for Gold Coast Ingredients (GCI), enabling the forging of connections with local partners who facilitate market access in countries like Germany, Austria, Switzerland, and others. This approach has undoubtedly bolstered GCI's reach and unlocked new opportunities in these markets while also cutting down on major travel. By consolidating interactions into one spot, GCI can efficiently meet more people and explore partnerships without the need to travel to several different countries.
Moreover, FundMatch's centralized approach has streamlined the nurturing of existing partnerships while paving the way for new collaborations. This consolidated networking platform ensures ongoing engagement with in-country partners, proving pivotal in GCI's expansion into new territories. In essence, WUSATA’s FundMatch program has not only offered financial assistance but has also played a fundamental role in shaping the international strategy, driving growth, and establishing a robust presence in key global markets.
“We always appreciate the support of WUSATA. Thank you for helping us to do more in international markets.”
