Caffe D’Vita has increased sales to the Middle East by $1 million in the past four years as a direct result of consistent attendance at the Gulfood trade show. The small, powdered drink manufacturer from Chino, California exhibits in the WUSATA Pavilion, which is coordinated by the Global Connect program of the Western United States Agricultural Trade Association (WUSATA), and funded through the USDA’s Market Access Program (MAP). They were able to attend the show in 2019 by using WUSATA’s cost-matching program FundMatch, which is also funded by MAP. With a new distributor in place in the UAE, Caffe D’Vita has increased sales in the Middle East 100% over the previous year, and they expect that growth to continue into 2020.
“We would not have invested long term in Gulfood without WUSATA,” explained Mike Dunn, Director of Sales. “FundMatch has made it possible for us to attend through the years. It just takes time for customers to trust you and get to know you. Now they know us and our brand and are placing orders.”
Caffe D’Vita has pioneered distinctive coffee and cocoa drink mixes since 1974. The company, based in Chino, California, offers retail and food service customers blended iced coffees/frappes, fruit smoothies, classic creams, milkshakes, base mixes, natural teas, and specialty drinks including horchata and green tea matcha.
