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WUSATA Trade Mission Helps Bell-Carter Foods Net Chinese Buyer

"From last year, the goal was to work with China stores and now that is happening"

Bell-Carter Foods is a family-owned table olive and olive oil supplier from Lafayette, California. Since international accounts can develop from any number of network connections, they make sure to participate in outbound trade missions coordinated by the Global Connect program of the Western United States Agricultural Trade Association (WUSATA), and funded through the USDA’s Market Access Program (MAP). One unexpected but welcome customer that resulted from the 2018 USDA Outbound Trade Mission to Taiwan is Costco in mainland China. Costco in Taiwan helped to establish the connection to Costco in China, and as of September 2019, Costco in China is carrying Bell-Carter black sliced olives in a pouch.

“WUSATA programs have helped me to achieve things at a faster rate than I could have done alone,” said Gary Sternberg, International Manager. “From last year, the goal was to work with China stores and now that is happening.”

Founded in 1912, Bell-Carter Foods is a family-owned producer and supplier of California table olives and olive oil. For more than 100 years, their focus has been on providing innovative, best-in-class olive products for retailers and foodservice organizations alike.

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